Influenced by New York, Brighton and London Artist. 'Hidden from sight' was the theme for Diageo's whiskey and bourbon serves using a philosophy-led design directive. In the case of the Ozwald Boatengs whiskey serve 'The Hidden Hoard' had interest forged from an aesthetic function.

Many of the serves developed for sOak, play on contemporary theatre such as 'the reveal.' Narratives developing around contemporaneous styles.
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